 Def Jam Records founder Russell Simmons launched Phat Farm in 1992 offering unique styling and exceptional quality. Phat Farm's high quality fabrics and detailed designs represent the lifestyle of those who strive for the best.
The mainstream appeal of the line is demonstrated with placement of advertisements in magazines such as Vogue, The Source, Time, Vibe, GQ, Details and Harper's Bazaar.
Taking the best of mainstream culture and infusing it with aspirations of sophisticated American youth. This mixture gives Phat Farm a universal appeal that makes the brand a classic.
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