Kimora Lee Simmons is the designer for the brand.
Her husband, Russell Simmons, started the brand accidentally, when he created baby tees emblazoned with the words "Baby Phat" to promote a fashion show for his "Phat Farm" men's line.
Baby Phat was launched in the Spring of 2000 for today's bold, fun and sexy woman.
This is the lingerie and clothing for the women who defiantly sees the world on her own terms. Styled and tailored for the girl about town with a penchant for raising brows.
In just one short year, the line expanded from t-shirts and down jackets, to a full denim-driven line. It is one of the most innovative and high fashion lines in the market.
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